Highland Park debuts Amazon UK-exclusive whisky

Orkney-based single malt Scotch brand Highland Park has released an Amazon UK-exclusive expression, called Viking Tribe.

A first for the brand, no-age-statement Highland Park Viking Tribe has been matured in refill casks to deliver notes of vanilla, citrus and pepper with a “peaty edge”. The whisky, bottled at 46% abv, will be permanently available on Amazon UK at an RRP of £43 (US$55) per 700ml bottle. Jason R Craig, brand director at Highland Park, said: “This Viking Tribe expression is exclusively available through Amazon UK as we share their vision that consumers are increasingly looking to the online environment for new, exciting whiskies. “The digital world can bring modern tribes together. This is a legacy we bring to our whisky and share with our own Highland Park tribe today.” Highland Park is not the first Scotch whisky brand to introduce an Amazon-exclusive bottling. Last month, Bowmore released a 19-year-old single malt exclusively through the online retailer.