High West Whiskey Introduces Protect the West Initiative

High West, the Park City-based distillery, has announced its Protect the West initiative, a $1 million commitment over the next three years to protect the land and its inhabitants. The announcement coincides with the national release of High West’s seasonal bottle Campfire. In honor of Campfire, the first donation will benefit the Wildland Firefighter Foundation.

“Now is not the time for us to sit on the sidelines. Our home in the West and everything we love about it is in more and more danger every year,” said Daniel Schear, General Manager of High West. “We’re building on our past work with this $1 million commitment to protect the West, and we are excited to work with those who are also passionate about saving this beautiful part of the world we call home.”

The $150,000 inaugural donation will be split between three organizations to support them in their crucial missions. Future donations will be announced over the course of the next three years as High West continues to identify and support organizations striving to Protect the West.

●       Wildland Firefighter Foundation, dedicated to helping the families of firefighters killed in the line of duty and to assisting injured firefighters and their families.

●      Protect Our Winters, a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies to protect our outdoor playgrounds from climate change.

●       American Prairie, creating the largest nature reserve in the contiguous United States by purchasing critical habitat that connects a vast network of existing public lands for wildlife conservation and public access.

Available nationally, Campfire (SRP $79.99) is a blend of scotch, bourbon and whiskey with a flavor profile that includes s’mores, burnt almond toffee, mocha and tobacco, balsam fir needles and woodsmoke, according to the company.

For more information, or to donate to the Wildland Firefighter Foundation, visit highwest.com/pages/protect-the-west.