Hard Rock releases RTD cocktails in UK

by Georgie Pursey

Hospitality brand Hard Rock International has launched its range of ready-to-drink (RTD) canned cocktails in the UK.

The 5% ABV cocktails were first launched in the US in 2021. The launch signifies the brand’s first international distribution of the RTD range, which comprises Piña Colada, Mojito and Passion Fruit Martini. “Hard Rock was born in London so it’s with great pride that we expand our ready-to-drink cocktails with the first international taste in our hometown,” said Kimberly Manna, senior vice-president of retail and licensing. “We’re excited to continue extending our brand and helping fans around the globe to enjoy at home. We were inspired by the world’s most loved cocktails and expertly blended them so that our customers can enjoy bartender-like quality, no matter what the venue.” The 330ml cans are now available to purchase in Hard Rock Café venues in the UK for an RRP of £2.25 (US$2.57). More retailers are expected to be announced in due course. Further international distribution expansion for 2022 includes launches in Greece, Cyprus, Malta, Switzerland, Ireland, Germany, Poland, Spain, Portugal, France, Canada, Mexico, Japan, Taiwan, South Korea and Australia. Hard Rock International has venues in more than 70 countries spanning 265 locations, which includes 'Rock' shops, live performance venues and cafes. In other RTD news, last week a report found that US drinkers prefer spirit-based canned drinks.