Gordon’s launches ‘ultra-low-alcohol’ G&T range

by Melita Kiely

Diageo-owned Gordon’s has created two “ultra-low-alcohol” pre-mixed gin and tonic sparkling beverages, one made with lime and the other with grapefruit.

Available to purchase from UK retailers as of today (18 July), both Gordon’s Ultra Low Alcohol G&T with a Hint of Lime and Gordon’s Ultra Low Alcohol G&T with a Hint of Grapefruit are bottled at 0.5% abv. The two expressions are made from Gordon’s London Dry distillate and are available in 250ml formats at an RRP of £1.49 per bottle, or £4.99 for a pack of four. Chris Brooks, senior innovation commercialisation manager, Diageo, said: “We know there is a credible opportunity or branded spirits within the low and non-alcoholic category, with non-alcoholic wine up 66% and non-alcoholic beer showing 37% value growth. “In the first half of this year, Gordon’s grew double-digit in Europe and there is a real opportunity to make no- or low-alcohol drinking experiences as good as alcoholic drinking experiences. We are therefore confident that this premium low-alcohol offering will provide a great sales opportunity for retailers.” In July last year, Gordon’s launched a pink gin made with raspberry, strawberry and redcurrant.