Four Roses Unveils New Packaging For Bourbon

The classic whiskey brand Four Roses unveiled new packaging for its namesake offering Four Roses Bourbon.

The updated look is meant to maintain consistency, in color and style, with the brand’s other signature products: Four Roses Small Batch and Four Roses Single Barrel.

The new packaging features a wooden top and cork finish, as well as all-new labels. The brand’s rose cluster remains prominently featured both on the label as well as embossed in the glass.

“I’ve always believed this is an exceptional Bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” says Master Distiller Brent Elliott. “The Bourbon itself will be unchanged.”

The newly packaged Four Roses Bourbon will roll out to retailers in spring 2018.