Fentimans bottles rhubarb and yuzu-flavoured tonics

Jun 20, 2018by Melita Kiely

Tonic water producer Fentimans has launched two new expressions – Pink Rhubarb and Oriental Yuzu – to meet growing consumer demand for unique flavour combinations.

Fentimans Rhubarb Tonic is said to combine the “tangy taste” of rhubarb with “candied undertones”, and is recommended paired with London Dry gin styles. The brand’s Yuzu Oriental Tonic is suggested to be served with contemporary and “new wave” gins. Andrew Jackson, Fentimans marketing director, said: “Since the launch of our pioneering Pink Grapefruit Tonic Water, we are seeing an increasing number of consumers experimenting with different flavour combinations. “The rollout of rhubarb and yuzu-flavoured tonic provides this audience with increased flavour options that can make everyday classic spirits taste even better. “With a continued focus on innovation and leading the introduction of new flavours to the category, we have high hopes for this launch, in what has been an outstanding year for Fentimans, kick started by a £1.2 million brand overhaul.” Both flavours will be made available in 125ml, 200ml and 500ml bottles. The launch will be supported by an outdoor, experiential and digital marketing campaign.