Edinburgh Gin launches Raspberry Gin Fizz RTD
Ian Macleod Distillers has added a new flavour to Edinburgh Gin’s ready-to-drink (RTD) range, called Raspberry Gin Fizz.
Edinburgh Gin Raspberry Gin Fizz has an ABV of 6% and is made by infusing sparkling white wine with Edinburgh Gin’s raspberry liqueur. The launch coincides with a supersized ‘neighbourhood pack’, which will be delivered to streets throughout England, Wales and Scotland that have shown the best community spirit throughout the Covid-19 pandemic. Members of the public can nominate a worthy area to receive a limited edition neighbourhood pack for free. Each pack contains 24 cans of Raspberry Gin Fizz, gift bags and postcards with thank you messages. Edinburgh Gin is asking people to nominate neighbourhoods online using the brand’s social media channels by sharing an example of a good deed in their area. Neil Boyd, UK managing director of Ian Macleod Distillers, said: “Edinburgh Gin’s Raspberry Gin Fizz really is summer in a can – sweet, refreshing and bursting with flavour. “We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format, making it the perfect summer cocktail to enjoy at home or while soaking up some sun in the garden. “The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.” Edinburgh Gin Raspberry Gin Fizz is available to buy from Tesco and Sainsbury’s stores throughout the UK, as well as Spar stores in Scotland, priced at RRP £2 (US$2.50) per 250ml can.
