Don Ramón takes tamarind-flavoured Tequila to US
Agave-based spirits producer Don Ramón has launched a tamarind-flavoured Tequila in the US.
Tequila Don Ramón Tamarindo is made entirely from Blue Weber agave, sourced from Los Altos de Jalisco in Mexico. Ernesto Acuña, marketing director of Casa Don Ramón, said: “While tamarindo has been an iconic flavour in Mexico for a long time, we have seen an increase in consumer interest here in the US, where options are more limited. “We’re eager for customers to try this unique blend of zesty tamarind and the exceptional smoothness of premium Tequila.” The tamarind-flavoured Tequila made its debut in Mexico in 2021. It sits alongside the brand’s portfolio of products: Don Ramón Limited Edition, Platinium, Punta Diamante, and Mezcal Joven. The brand also recently launched a 25th anniversary Tequila, and an extra añejo expression. The tamarind-flavoured Tequila is said to be ‘bright and slightly spicy’ with ‘delicate’ notes of tamarind. The Tequila is recommended served as a chilled shot or in a cocktail. Tequila Don Ramón Tamarindo sits at 35% ABV and is available to purchase from select retailers in the US throughout the following states: Arizona, California, Florida, Georgia, Illinois, Massachusetts, New Jersey, Texas and Wisconsin. In 2020, James Bond star Pierce Brosnan joined Casa Don Ramón as global spokesperson. In June this year, The Spirits Business unveiled the world's biggest-selling Tequila brands, as reported in The Brand Champions 2023. At the start of this year, IWSR Drinks Market Analysis revealed Tequila had overtaken American whiskey by value in the US in 2022. It further predicted that Tequila would overtake vodka as the biggest-selling spirit category by value in the States this year.
