Don Q Announces All New Packaging for Rum Lineup

Aug 31, 2014by The Staff

Serralles has announced new packaging for Don Q rum in advance of the company’s 150th anniversary. The new bottle and logo designs pay homage to the brand’s heritage and its future. From the press release:


STAMFORD, CT (AUGUST, 2014)Destilería Serrallés, Inc. as it approaches its 150th Anniversary, has refreshed its flagship brand, DON Q with captivating new packaging, paying homage to its heritage with a retro look filled with character and inspiration, just like every drop of rum in the bottle. Drawing on its 149 years of history crafting exceptional rums, the look and feel of the new package features clean classic lines and elegant graphics that go in line with the values that have guided the Serrallés family rum-making tradition for six generations.

The unveiling of the new packaging is set to roll-out through our distributor partners in Florida, NY, NJ, CA, TX, MA & IL this August followed by national distribution this September. The campaign will be supported by a multi-million dollar media campaign featuring television, billboards, print, as well as on and off premise integrations, all supported by social media.

“This new presentation is an extremely exciting and important moment for the brand as it elegantly showcases the brand’s DNA. For six-generations, we’ve been crafting exceptional rum and this new presentation stays true to the core elements of the brand while providing an appealing new look to our consumers, says Roberto J. Serrallés, Vice President atDestilería Serrallés”


About Destilería Serrallés, Inc.:

As one of America’s oldest family-owned and operated businesses, Destilería Serrallés has been producing exceptional rums for over 149 years. Its flagship brand Don Q, Puerto Rico’s premium rum, is the #1 selling rum brand on the island. Destilería Serrallés’ portfolio includes: Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Gran Añejo and Don Q Limón, Don Q Coco, Don Q Mojito, Don Q Pasion, BlackBeard Spiced Rum, Palo Viejo & Caliche Rum, all of which are produced in Ponce, Puerto Rico. Destilería Serrallés also owns the Ponce Hilton and Golf Resort; a real estate development business, and an environmental services business. Please visit us at, and follow us on!/DonQ and @donqrum.

The post Don Q Announces All New Packaging for Rum Lineup first appeared on Beverage Dynamics.