Don Papa Rum makes US debut

by Amy Hopkins

Filipino rum brand Don Papa is set to launch in the US for the first time following “rapid success” in Europe and Asia.

Owned by the Bleeding Heart Rum Company, Don Papa is a single island super-premium rum. It is made from sugar cane grown on the southern island of Negros, and then aged for seven years in American oak in the foothills of Mount Kanlooon before also being blended and bottled on Negros Island. Following its UK launch in 2014, Don Papa will be available in New York and Boston, and will be rolled out to select retailers nationwide at an RRP of US$39.99. “The US is ready for a ground-breaking luxury spirit that embodies their passions in a bottle. They are ready for Don Papa Rum,” said Stephen Carroll, founder of Don Papa. Bottled at 40% abv, Don Papa is described as light and fruity on the nose with flavours of vanilla, honey and candied fruits. In 2015, Don Papa launched a 10-year-old variant in the UK.