Diageo launches pre-mixed Smirnoff Sodas in the UK

Aug 31, 2017by Melita Kiely

Diageo has unveiled a new pre-mixed vodka range called Smirnoff Soda, which will be available in two flavours: blackberry and yuzu, and coconut and lime.

The ready-to-drink (RTD) collection is made with natural fruit and no artificial sweeteners, and each expression contains 127 calories per bottle. Bottled at 4% abv, Smirnoff Sodas are available exclusively from Asda stores in the UK at an RRP of £5 for a pack of four. Sam Salameh, Smirnoff Europe marketing manager, said: “Smirnoff understands that people are looking to have choices in food and drink, so Smirnoff Sodas are an exciting addition to the Smirnoff portfolio. “They are lower calorie and taste delicious – a winning combination for those looking for something new this summer.”