Dewar’s Packaging Redesign

Dewar’s Scotch has launched a new bottle design across all of its expressions. In conjunction with the new look, Dewar’s also debuted a multimedia campaign under the tagline “True Scotch Since 1846,” which will also carry through to all pos materials. The brand hopes to tap into its authenticity and heritage with the new design, which is highlighted by the Celtic truth knot embossed onto the glass of every bottle. It shows three interlocking Ds that represent the three men who created the company – John Dewar and his sons, John Alexander Dewar and Tommy Dewar. In addition to a new label with customized typefaces, the packaging for Dewar’s Signature also includes a certificate of authenticity signed by Master Blender Stephanie Macleod, the seventh person to serve as Master Blender for the Dewar’s range since 1846.

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