Dead Man’s Fingers extends Skull Jars range

Halewood Artisanal Spirits has added three flavours to its Dead Man’s Fingers limited edition Skull Jars range.

The spiced rum brand has re-introduced both Dragon Fruit and Liquorice & Blackcurrant Rum bottlings to its Skull Jar series, and also debuted a Spiced Rum for the range. Rachel Adams, global marketing manager for Dead Man’s Fingers rum, commented: “The Dead Man’s Fingers brand has always been about shaking up the rum category and we like to break the boundaries of what traditional rum should look like." The brand said it was bringing the Dragon Fruit and Liquorice & Blackcurrant flavours back due to popular demand. The flavours originally launched in 2020. She added: "We love experimenting with new flavour profiles, surprising and delighting rum lovers and listening to what our fans love in our line-up." The collection now comprises five bottlings, with the newly introduced flavours joining Tequila Coffee Rum and Tequila Raspberry Rum. Each expression sits at 37.5% ABV. Adams said: "Not only does our limited edition skull jar range provide us with a great opportunity deliver on this, but it’s also collectable, and the smaller pack format is a great way of introducing new consumers to the Dead Man’s Fingers brand offering.” All five flavours are available in 500ml skull-shaped bottles for RRP £20 (US$27.22) through dropstore.com. Last month, the brand debuted a raspberry rum cream liqueur, which made it into SB's top 10 spirits launches in January.