De Kuyper to distribute Fiorito Limoncello

by Amy Hopkins

Dutch spirits group De Kuyper has signed a distribution agreement with Fiorito Limoncello and will aim to grow the brand’s footprint in Europe, Asia and the US.

From March 2018, De Kuyper will handle the national and international distribution of Fiorito Limoncello, an artisanal premium limoncello. The new distribution partnership is part of De Kuyper’s strategy to ‘own the cocktail’, which has seen the group acquire and develop new brands, expressions and marketing campaigns to suit cocktail trends. "This partnership consistently follows our vision to ‘own the cocktail’ and to offer a large variety of premium spirits and liqueurs to consumers, bartenders and partners, so that De Kuyper is always an integral part of the best cocktails,” said De Kuyper CEO, Mark de Witte. Franco Fiorito, founder and CEO of Fiorito Limoncello, added: “In the past few years, we have built up the category and renewed the limoncello market in The Netherlands by creating a premium limoncello. “Now it’s time to take the next step and capture new markets to transform Fiorito Limoncello into a global brand.” De Kuyper recently unveiled Bebo, a coffee liqueur brand made with 100% Arabica Cuban coffee that targets Espresso Martini drinkers.