De Kuyper taps into Spritz with Peachtree RTD

Dutch drinks group De Kuyper Royal Distillers has expanded its ready-to-drink (RTD) portfolio with Peachtree Spritz.

Described as the ‘original peach liqueur’, Peachtree launched in 1983 and sits alongside Archers in De Kuyper’s portfolio. The new RTD combines Peachtree with sparkling water, Prosecco and lime. It comes in a 250ml slim RTD can with an ABV 4.5% ABV, and will debut in mid-April, starting in the Netherlands. The cocktail’s packaging aims to inspire orders by capturing the ‘uplifting, refreshing’ feelings of early summer. Gilles Minnema, global marketing manager of Peachtree at De Kuyper Royal Distillers, said: "Entering the Spritz category with a dedicated Peachtree hero serve is a natural progression that perfectly aligns with our ongoing global strategy. "Peach is one of our key growth pillars, and we are committed to driving the market forward through constant innovation – especially in the dynamic premixed cocktail space. Consumers are increasingly seeking refreshing, fruit-forward, lower-ABV options beyond traditional bitters. "By ensuring our liquid looks exactly as peachy as it tastes, and launching a convenient RTD can, we are meeting young adult consumers exactly where they are during the outdoor season." Last year, Peachtree introduced the Peach on the Beach RTD cocktail for summer. Meanwhile, Archers landed in South Africa last week as part of the brand’s global expansion.