Cucielo launches Dry Vermouth di Torino

by Georgie Pursey

Italian vermouth brand Cucielo has expanded its portfolio with the launch of its Dry Vermouth di Torino to the global market.

The debut bottling is the third release from the brand, which was founded by Artisan Spirits CEO Andy Holmes. It follows the launch of Cucielo Rosso and Bianco, which both launched in 2018. Holmes said: “Not only is the Martini one of the most iconic vermouth-based cocktails, it’s probably the most iconic cocktail of all time, so it was always a natural next step for us to create a dry expression designed for the serve. "Cucielo Dry is a homage to aperitivo culture – from the selection of botanicals through to the label design which is inspired by the iconic golden hour. The dry vermouth delivers crisp notes of fresh Sicilian citrus, complemented by a light herbal bitterness throughout. Holmes added: “It’s a really exciting time in the history of vermouth as the rise of aperitif drinks globally has opened up the category to a new generation of drinkers, who are not only enjoying vermouth in amazing cocktails but also as the hero ingredient in a Spritz or simple serve. “We’re also seeing new levels of excitement in vermouth amongst bartenders, who are embracing the spirit’s complexity which is often compared to that of a perfume. “While Cucielo’s aim is to bring vermouth to modern drinkers, authenticity and originality sit at the heart of our products, our dry expression follows the revered techniques that led to Vermouth Di Torino becoming recognised in EU law in 2017 as a DOC appellation for its quality and provenance”. Clocking in at 18% ABV and retailing for RRP £18 (US$22.68) per 500ml bottling, Cucielo Dry’s includes Aloe Ferox, bitter and sweet orange peel from Calabria, elderflower, dried Sicilian lemon peel and cardamom. The roll-out of the new expression to 28 international markets across Europe, Africa and Asia began in May 2022. Purpose-led drinks firm Ten Locks will begin UK distribution from June. Becky Davies, head of commercial at Ten Locks, said: “Cucielo Dry Vermouth di Torino launches in the UK just in time for a summer whereby we expect Italian Aperitivo Culture to flourish. “The launch represents a clear opportunity for the on-trade to get behind the consumer appetite for the classic Martini, and the simple serve with tonic taps into the lower alcohol drinks trend. For retailers, Cucielo is an exceptional vermouth with fresh, premium, eye-catching branding to attract those at home drinkers across the country who wish to celebrate golden hour in style. “Cuceilo Dry Vermouth di Torino is a welcome and powerful addition to our portfolio - we’re confident the brand will win for our customers this summer owing to its classic and hugely respected provenance and contemporary positioning.”