Leading B2B (business-to-business) cream liqueur developer and manufacturer Creamy Creation has unveiled a new plant-based line of vegan creamy liqueurs.The new Vegan creamy liqueur line is also gluten-free and is said to taste just as ‘indulgent and smooth’ as a traditional cream liqueur. The Vegan range is available in soy-free and mixable options, which can be tailored and customised according to individual needs. Creamy Creation has expanded its offerings due to the rise in health-conscious consumers seeking ‘free-from’ and ‘better-for-you’ options, as well as those with dietary requirements. Jeroen Huiskes, global innovation manager Creamy Creation, said: “Creamy Creation has been a pioneer in developing plant-based and vegan creamy liqueur alternatives for our customers for more than a decade. “This next generation launch builds on our existing vegan technology, while enhancing the category; using our proprietary technology and technical expertise, we have pushed the boundaries of the industry a step further, by developing a soy-free line, as well as a mixable line that blends seamlessly with coffee, juice and even tonic.” Creamy Creation’s Soy-free line launches with four flavours: Dutch Silk, Brandy Alexander, Coffee, and Tequila Cinnamon & Blood Orange. The Mixable series also offers four variants: Pink Grapefruit Gin & Rosemary, Piña Colada, Passionfruit Lime & Rum, and Smokey Pineapple Tequila Cream. Both ranges are available in spirit-based and wine-based versions, and are all fully customisable, meaning they can be made with any flavour combination. Creamy Creation was established in 1979 and has production facilities in the Netherlands and the US. In February this year, Creamy Creation released a product range made from oats to meet demand for plant-based drinks. Last year, SB spoke to the company's executive vice president of the Americas to learn more about building meaningful customer relationships and the importance of innovation in a competitive market. Creamy Creation also released a range of Hard Shakes at the end of 2020, a series of low-alcohol, low-calorie, ready-to-drink beverages.