Leading B2B (business-to-business) cream liqueur developer and manufacturer Creamy Creation has released three new non-alcoholic concepts to shake up the no-ABV category.Creamy Creation is seeking to tap into the growing trend towards wellness and low- and no-alcohol options with its latest launches. The new variations are Silk Cream Liq.eur with Maca, Elderflower Citrus Hops Mixer and Vegan Piña Colada. Each concept is intended for inspiration, and is fully customisable with any flavour combination. “Due to the recent growth of the category, consumers looking to abstain or moderate their alcohol intake can now enjoy a complex drink that provides the same drinking experience as an alcoholic drink in a social setting," said Jeroen Huiskes, global innovation manager, Creamy Creation. Silk Cream Liq.eur with Maca is a zero-ABV version of a traditional cream liqueur, developed for sipping; Elderflower Citrus Hops Mixer is an alcohol-free herbal cream meant to be used in cocktails; and Vegan Piña Colada is a non-alcoholic ready-to-drink beverage (RTD) that marries real pineapple and coconut cream. "The no-alc category evolved from gin-like beverages to brown and white ‘spirits’, as well as RTDs most recently," Huiskes continued. "We wanted to draw the parallel and offer a no-alc cream product to our customers and their consumers that offers the same.” Creamy Creation was founded in 1979, and has production facilities in both the Netherlands and the US. In June last year, the business launched its Vegan creamy liqueur line, following the release of a product range made from oats.