Cream Heroes expands presence in Europe

The Finest Group has launched Tequila cream liqueur brand Cream Heroes in Portugal and France.

Following the success of Cream Heroes in 24 markets worldwide, The Finest Group has teamed up with Viriathus Drinks in Portugal and Union Commerciale des Vins de France (UCVF) in France. Viriathus Drinks, the brand's distribution partner in Portugal, has a broad portfolio in the market, with representations including Fever Tree, Giffard, and Maison Ferrand. César Coutinho, co-founder of Viriathus Drinks, expressed his excitement over the partnership: “Cream Heroes is incredible; the level of acceptance among our customers, easily after tasting it you become a fan, without a doubt a winning bet within our portfolio. This new partnership between Viriathus Drinks and The Finest Group is a long-term one.” The brand joins the UCVF range of premium spirits in France, which also includes Kong Rum, Autentico Nativo Rum, Ukiyo Gin, and Sir Edmond Gin. The experienced distributor will bring the Tequila cream liqueur brand to the on-trade, retailers and e-commerce channels through activations, tastings and trade shows. "I am proud and very excited to promote a new category of spirits, the Tequila cream liqueurs," said Sébastien Peyssonneaux, exclusive brands representative at UCVF. "We launched Cream Heroes at Wine Paris and got straight away positive feedback from all visitors. "Liquor stores and Horeca [hotel, restaurant, catering] are open to bringing new trends to end-consumers, and they all like the tastes and concept behind Cream Heroes. Unique flavours, eye-catching bottles, and a large panoply of goodies to make unforgettable parties. Cream Heroes quickly became our best-selling brand and a good accelerator for our development with Horeca." According to the IWSR Report 2023, Cream Heroes is Spain's fastest-growing Tequila cream liqueur brand. The liqueur is made with Tequila, and harvested natural ingredients from the Mediterranean and tropical regions. The Mexican wrestler-inspired range includes five expressions: strawberry-flavoured Capitán Fresón, Mariachi 'El Mango', Lupita Pasión, watermelon-flavoured Pancho Sandía, and Lily Cafetón.