Crafter’s Gin unveils liquid garnish
Estonian spirits producer Liviko has launched an 'aromatic' gin spray range to 'elevate' cocktails, called Crafter’s Sensory Potions.
Debuting at the Tax Free World Association (TFWA) World Exhibition and Conference in Cannes, France, Crafter’s Sensory Potions collection has been designed to be used as a cocktail garnish. “Crafter’s Sensory Potion mist will give a completely new twist on a classic cocktail, and will for sure elevate signature cocktails around the globe,” said Jörgen Herman, Liviko's export director. The range is made with ‘highly aromatic’ extracts of essential oils that have been distilled from the botanicals used in the production of Crafter's Gin. The ‘versatile’ range comes in three different aromas to reflect the Crafter's gin range: London Dry, Aromatic Flower, and Wild Forest. The London Dry Gin Sensory Potion offers a fresh and citrusy aroma, while the Aromatic Flower Gin Sensory Potion delivers a rich, floral bouquet. Meanwhile, the Wild Forest Gin Sensory Potion boasts a piney and woody nose. The brand describes each of the sprays as ‘enormous in aroma’, advising ‘it only takes one or two sprays to add that final touch’. Herman added: “Through Crafter’s Sensory Potions, people will be able to experience new horizons in the gin category. The gin mist is gorgeously versatile – use it to enhance your drinks, cook, scent your bedroom, or add a sensory touch to your relaxing bath. "Hopefully, Crafter’s Sensory Potions will open visitors’ minds to try something out of the box." In January, Liviko signed a distribution agreement with Conaxess Trade Beverages in Denmark.
The producer saw success in the 2022 Gin Masters, with its Crafter’s London Dry Gin securing a Master medal.
The TFWA World Exhibition and Conference will return to Cannes in France from 1-5 October.
Last year’s duty free and travel retail event welcomed 6,000 delegates from around the world.
