Crabbie’s and Peaky Blinder whiskies launch in US

Feb 12, 2020by Owen Bellwood

UK-based Halewood Wines & Spirits has appointed Winebow to distribute its Crabbie’s Yardhead Scotch whisky and Peaky Blinder Irish Whiskey in the US.

Launching in the market from 1 March, Crabbie's Yardhead is a Highland single malt with a suggested retail price of US$24.99. It is said to “resonate with a younger brown spirits drinker” in the US. The Peaky Blinder Irish Whiskey is a brand named after the original Peaky Blinder gang – a rogue urban street group based in Birmingham, England. Peaky Blinder will be priced at US$18.99. Jorge Gutierrez, managing director – Americas and Caribbean at Halewood, said: “We are pleased to be working with Winebow in the US, and with their industry expertise, there’s no doubt that both Yardhead and Peaky Blinder will soon become brands that everyone wants to experience. “We value the enthusiasm and industry relationships they offer and are proud to be their partners for these brands. Their strength will ensure there’s a national footprint for each brand immediately.” Both Yardhead and Peaky Blinder will be available in 750ml and one-litre bottle sizes. “We are extremely proud to announce this partnership with Halewood Wines & Spirits,” said Richard Driscoll, executive vice president, supplier relations at Winebow. “Their team and track record of quality distillates and innovation align perfectly with the goals and growth trajectory of our company. These spirits embody the intention, quality, and price-to-value ratio that we are known for with our partners and consumers in market.” Last month, Halewood acquired a 48% stake in Vestal Vodka for an undisclosed sum.