Courvoisier extends De Luxe series
Beam Suntory-owned Courvoisier Cognac has revealed its limited edition Rouge Luxe blend, designed to ‘elevate gifting moments this Christmas’.
The launch is a continuation of the brand's De Luxe series, and boasts a new impactful design that takes inspiration from the red and gold aesthetic present throughout Courvoisier’s history. Sarah Isaac, head of Beam Suntory Brands at Edrington UK, said: “After the success of the last two years’ exclusive partnership with Tesco in launching Courvoisier De Luxe, it is wonderful to see our partnership continue and the new Courvoisier Rouge Luxe land on shelves. “De Luxe proved to be a strong asset in recruiting a new and younger shopper to the cognac category. As consumers start to look towards Christmas, it is a pleasure to be able to offer an incredible cognac for the third year running to grow this category and our brand further with a key customer.” The liquid is presented in a red frosted glass bottle with elevated gold accents, creating a ‘striking stand-out design’. The metallic ink and embossed labelling give a ‘luxurious touch’ to the Napoleon coat of arms and parts of the text on the bottle. The Maison’s founding date is carved into the bottom of the bottle, to offer a reminder of the Courvoisier heritage. Exclusively created for Tesco, Courvoisier Rouge Luxe combines rich and complex notes of vanilla, dried fruit, sandalwood, and leather. The deep amber colour and ‘sophisticated’ depth of flavour is credited to its initial maturation in French Limousin oak barrels, followed by a second maturation in hand-selected French Fontainebleau oak casks. Thibaut Hontanx, Courvoisier chief blender, commented: "Courvoisier Rouge Luxe offers a truly vibrant and nuanced Cognac that is married with a legacy of world-class craftsmanship that has informed the unique effortlessly elegant modern design. “Bringing an inimitable sense of joie de vivre to the Christmas dinner table, Courvoisier Rouge Luxe is the perfect accompaniment to the flavours synonymous with the season, whether served neat or as part of a sophisticated twist on a range of classic simple refreshing festive cocktails." Courvoisier Rouge Luxe is available exclusively at Tesco in-store and online for an RRP of £42 (US$46.55). In July Courvoisier named Beckie Sullivan as its new brand ambassador.
