Cîroc creates limited edition Fiorucci bottle design

by Amy Hopkins

French vodka brand Cîroc has launched a limited edition bottle for its new White Grape expression featuring the design of Italian fashion label Fiorucci.

The limited edition design features a range of colourful Fiorucci logos from the brand’s archive of original artwork. Personalisation design specialist INKD worked with Cîroc to create the bottle. Bottles of Cîroc Vodka x Fiorucci are customisable, allowing shoppers to add their name or print a message onto the glass. The design is exclusively featured on bottles of the new Cîroc White Grape flavoured vodka. The spirit is distilled five times before being infused with a blend of “ripe white grapes” and “other natural flavours”. It has been launched as a limited edition for the festive season. “We’re always seeking new ways to bring innovative and exciting celebratory experiences to our fans, and our collaboration with Fiorucci and INKD is going to do just that,” said Natalie Wills, global head of Cîroc. “We love collaborating with partners who embody Cîroc’s brand values and bring bold ideas to the party.” With an RRP of £45 (US$58), the bottle is available from  www.getitinkd.com and the INKD pop-up store at 118 Wardour Street in London from now for as long as stocks last.