Chichibu On The Way 2024 launches in UK
London-based drinks agency Speciality Brands has released the fourth edition of Chichibu On The Way in the UK.
The Japanese single malt from Chichibu Distillery, located in Saitama Prefecture, was created by founder and master blender Ichiro Akuto. The fourth edition of the series follows previous limited releases from 2013, 2015, and 2019. Each bottling in the series is said to focus on the craft behind whisky-making and a specific production process, reflecting the distillery’s commitment to authentic and artisanal whiskies. On The Way 2024 is crafted from 100% floor-malted barley. The technique is described as resulting in 'enhanced flavour by imparting a rich, nuanced character' to the spirit. The single malt is a blend of whiskies aged in various casks, including ex-Bourbon, ex-Sherry, Mizunara Japanese oak, ex-wine, and chibidaru quarter casks, ranging from nine to 15 years old. The whisky displays aromas of kumquat, peach, sweet vanilla, a touch of honey and citrus peel, followed by ripe peach and plum notes on the palate. Offered at 54.5% ABV, On The Way 2024 will be distributed in the UK under allocation by Speciality Brands. It is available at selected independent retailers, including The Whisky Exchange, for a recommended retail price of £290 (US$375). Last September, Chichibu released its UK-exclusive London Edition 2024 in partnership with Speciality Brands. In the Netherlands, Chichibu is distributed by Salud Spirits, known for its Spirits of Salud and 7even Gods of Fortune bottlings of Chichibu whiskies.
