Car maker creates gin with surplus wood

by Owen Bellwood

The Morgan Motor Company has partnered with Piston Distillery to produce a gin infused with shavings from the wood used to make the firm's cars.

Morgan x Piston Gin is infused with ash wood shavings, which are sourced from the surplus wood used to form the body-supporting frame on every Morgan car. The use of wood in its production has been part of Morgan’s method since it launched its first car in 1909. Toby Blythe, head of marketing for English car maker Morgan Motor Company, said: “Ash wood forms one of Morgan’s three core materials, alongside aluminium and leather, and as such is intrinsic to our coach-building identity. “When we worked with the expert distillers at Piston Gin – who are based just down the road from us, in Worcester – we were curious to find out how this material could be infused with their acclaimed gins. The result, we believe, speaks for itself.” The spirit is produced by Piston Distillery, a gin maker founded in 2018 and based just nine miles from Morgan’s factory on Pickersleigh Road in Malvern, Worcestershire. Morgan x Piston Gin is said to have notes of 'natural crisp sweet apple and delicate wood' from the shavings of ash. It is suggested served with ginger ale and garnished with fresh blackberries. Grace Stringer, distillery manager at Piston Distillery, said: “As with Morgan, quality materials and craftsmanship are at our core, so it has been wonderful to work alongside another local company whose values are at least as high as ours. It’s a great idea to pay homage to Morgan’s history by using ash as its signature botanical, and adding the apple to soften the flavour has created a wonderfully distinctive gin.” Morgan x Piston Gin is bottled at 38% ABV and priced from £45 (US$61) per 700ml bottle.