Captain Morgan Unveils Bottle Redesign

Captain Morgan has unveiled a bottle redesign, set to start hitting shelves this month.

Updates were made to the embossing, cap and label.

The new embossing highlights the Captain Morgan logo, the company says, while the updated cap canvas design “depicts more of the Captain’s adventure.” The Captain himself has a revamped look on the label as well, standing “proudly” on the branded barrel.

The label also features a cigar band, which is used to showcase the variant name. Lastly, gold foils were woven in throughout the label to give the bottle a more premium look, the company says.

The full line of Captain Morgan products in all sizes received an updated design to fit within the more modern brand visual identity.