Captain Morgan targets shot market with Watermelon Smash

by Melita Kiely

Spiced rum brand Captain Morgan has expanded its portfolio of shot-inspired spirits with a new limited-edition flavour: Captain Morgan Watermelon Smash.

Bottled at 25% abv, the watermelon-flavoured spirit is made from Caribbean rum combined with a watermelon flavour. Watermelon Smash is designed primarily to be consumed as a shot, but is also recommended to be mixed in signature serves such as the Watermelon Smash Spritz or the Watermelon Mojito. The new variant joins the Diageo-owned brand's existing range of shot-inspired spirits, which includes coconut-flavoured Loconut, Cannon Blast and Jack-O-Blast. Packaged in a watermelon-shaped bottle, Captain Morgan Watermelon Splash is available in select US markets for an RRP of US$15.99 per 750ml bottle.