Campari America, the U.S. subsidiary of the global Campari Group, announced today it will move headquarters from San Francisco to New York City in the fall of 2018.
The new offices will house U.S. operations, North America regional executives and support teams, and global strategic marketing for Campari Group’s spirits brands. These include SKYY Vodka, Wild Turkey Bourbon, Espolòn Tequila, Appleton Estate Jamaican rums, and Glen Grant Scotch Whisky.
Campari America will occupy two floors of the Grace Building, located next to Bryant Park at 1114 6th Avenue at 42nd Street in midtown Manhattan. The offices will accommodate the entire U.S. team, including marketing, trade marketing, finance, accounting, legal, human resources, product supply chain, IT, and sales operations. Field sales teams will not be affected. The company will vacate its current offices in San Francisco’s Levi’s Plaza.
“Campari America has become the number-one revenue generating territory for Campari Group,” says Jean Jacques Dubau, managing director, Business Unit North America, Campari Group. “This move will allow us to be closer to our worldwide headquarters in Milan; closer to our production facilities in Kentucky; better connected to our Jamaica, Mexico, and Canada operations; and closer to our key distributor partners in the US. Our new office will also place us squarely in the epicenter for the American creative and spirits industries.”
“We are at an exciting evolutionary stage of our business here in the US, where big, bold thinking will fuel our continued growth in this territory,” Dubau adds. “This move will help to increase collaboration with key business partners and our Milan counterparts; allow us to more easily hire candidates with deep spirits experience; and give us the room to expand as we grow our portfolio of premium brands.”
As reported in the 2017 year-end financials, also released today by Campari Group, the U.S. business posted a +3.4% organic growth in sales led by top performers like Espolòn, Aperol, Campari, Grand Marnier, and Wild Turkey.
San Francisco has served as the original home for Campari America since 1992, the year of SKYY Vodka’s invention. The success of SKYY fueled the birth of Skyy Spirits, which occupied a small office in a Victorian on Van Ness Avenue. The company was purchased by Campari Group (then Gruppo Campari) in 2002. As the business grew, Skyy Spirits moved to Fisherman’s Wharf in 2003 and was rechristened Campari America in 2012. Levi’s Plaza has served as the company’s home since 2013.
Campari America’s Bryant Park headquarters will house approximately 165 employees. All eligible San Francisco employees were offered relocation from San Francisco to New York. New positions available in New York will be posted at www.campariamerica.com/careers.
The company was represented by Colliers International during the location search. The Campari America office is being designed by global architecture and design firm Gensler.The post Campari America Will Move U.S. Headquarters from SF to NYC first appeared on Beverage Dynamics.