Burnett’s Vodka unveils first redesign in 25 years

by Melita Kiely

Heaven Hill Brands has given Burnett’s Vodka a packaging overhaul, the brand’s first in its 25-year history.

Burnett’s has grown to become the fourth biggest vodka brand in the US, selling almost three million cases annually. The 34-strong portfolio now boasts a taller bottle, refined brand logo and an updated closure. The name Sir Robert Burnett is also more prominent across the top of the bottle. The flavoured expressions now feature illustrations of fruit where appropriate, while brand claims such as 'gluten-free' and 'made in America' are now also highlighted on the new bottles. The new look is available to purchase now. Max Shapira, president of Heaven Hill Brands, said: “The vodka category is a powerhouse within the spirits industry and Burnett’s Vodka is a force that we are committed to seeing continued growth and innovation on. “As an iconic brand, our new bottle and label design celebrates the Burnett’s essence as a leader in fun and entertainment, while contemporising the brand for the next 25 years.”