Brown-Forman creates premium bottled cocktails

by Kate Malczewski

Jack Daniel's owner Brown-Forman has unveiled Up or Over, a new range of ready-to-pour cocktails made with the firm's most popular spirits.

The Up or Over range has launched with four products: Classic Dry Martini, Whisky Sour, Premium Margarita and Ginger Citrus Old Fashioned. At 28% ABV, the Classic Dry Martini is made with Ford's Gin, and was created with the gin brand's founder, Simon Ford. The Whisky Sour comes in at 15% ABV, and was developed with Eric 'ET' Tecosky, US brand ambassador for Jack Daniel's. The drink uses Gentleman Jack Tennessee Whiskey as its base. Meanwhile, the Premium Margarita sits at 15% ABV and is made with Herradura Tequila. Ruben Aceves Vidrio, global brand ambassador for the Tequila brand, helped in its creation. Rounding out the range, the 28.5% ABV Ginger Citrus Old Fashioned contains Old Forester Straight Bourbon Whiskey, and was developed with Jackie Zykan, Old Forester master taster. “Up or Over products provide the perfect way to enjoy iconic cocktails in the comfort of your own home,” said Kelley Kerger, Up or Over brand leader. “Made and designed with brands you know and trust, we are excited to elevate your everyday occasion with these four premium cocktails.” Each cocktail is packaged in a 357ml glass bottle, and is priced at US$14.99. The serves will roll out in Georgia, Idaho, Indiana, Michigan, Oregon and Washington this month. Want more ready-to-drink (RTD) products? Check out our pick of award-winning RTDs from our blind-tasting competition.