Brockmans unveils £350 Wÿld Luxury Gin

English B Corp-certified brand Brockmans has unveiled a new annual limited release gin, Wÿld, which will debut in early 2025.

The new expression from Brockmans Gin will be limited to 3,000 bottles in 2025, with plans to unveil a new vintage every year. Presented in a ‘futuristic’ black and red decanter, Wÿld soars almost double the height of Brockmans' other gin bottles and carries a suggested retail price of £350 (US$466) for a 700ml bottle. At its core a classic London dry, the gin is said to be a ‘love letter to nature’. It is made with 15 botanicals ethically sourced from 'the wildest, most far-flung corners of the world'. As part of Brockmans' sustainability ethos, Wÿld contains only botanicals picked by local communities that boast a deep knowledge, appreciation, and connection to nature. Jean-Dominique Andreu, managing director of Brockmans Gin, said, “Wÿld is like nothing you will ever have experienced before – an iconic spirit that will shake up the gin category as we know it, as a veritable work of art, both in taste and design." Brockmans Wÿld offers saline and delicate juniper notes on the nose, with a balsamic edge and aromas of lemon, lime zest, white blossoms, and rose. On the palate, liquorice and dried dark berries follow. Each year, the release will echo the natural changes in the ingredient’s environment, such as the growing location, soil type, microclimate, and annual weather variations, allowing every bottle to tell its own story. Andreu added: "Wÿld has been a long time in the making, and we are delighted to be launching this decadently luxurious gin, made with the finest craftsmanship, elevating gin to another level, as an ultra-premium spirit. "In creating Wÿld, we have remained deeply committed to sustainability and are honoured to have been able to partner with ethical suppliers who share our values and deep appreciation of nature to create this incredible, landmark product.” Brockmans Wÿld was revealed to the public at the TFWA World Exhibition 2024, where guests had the chance to taste and admire the chalice-themed decanter at a party at The Carlton in Cannes. The expression will also be displayed with a tasting opportunity at Bar Covent Berlin (BCB) this month. The release date and availability across selected markets will be revealed in early 2025. Brockmans also debuted its first travel retail exclusive organic gin at the 2024 TFWA, encased in its new lighter bottle weighing only 500 grams.