Brockmans Organic Gin debuts on GTR

English B Corp-certified brand Brockmans has unveiled an organic gin as its first exclusive expression for global travel retail (GTR).

Brockmans Organic Gin will make its debut at the 2024 TFWA World Exhibition in Cannes from 29 September to 3 October. Packaged in a 70cl bottle with a 47.3% ABV and available for €39.90 (US$44), the new variation uses the same recipe as the brand’s flagship Brockmans Original, but is made with an organic grain spirit base. The expression also only uses organic and 100% natural botanicals and other ingredients. The organic gin displays the brand's berry-led aroma and flavour, with the organic components adding extra layers of complexity. Eric Sampers, global marketing director at Brockmans, said: “The increased strength of Brockmans Organic Gin at 47.3% ABV contributes to showcasing its aromatic complexity and enhanced texture, providing travellers who appreciate quality in their drinks with an exclusive gin that not only is environmentally sustainable, but that delivers a unique drinking experience too. “Creating a global travel retail-exclusive underlines our commitment to significantly building our presence in the duty-free channel, which is an amazing global window display for our premium products.” Adding to travel retail consumer appeal, the new gin expression is housed in Brockmans’ new innovative lightweight bottle, introduced last month. Weighing only 500 grams, the bottle is the lightest among top-selling premium gin brands and has a post-consumer recycled glass content of 51%. Brockmans has global ambitions for the Organic Gin and will initially target duty free listings in the UK, Germany, Mediterranean, and Spanish markets. Budgets are also in place to support travel retail listings with in-store promotional activities. Henri Brunel, commercial director at Brockmans Gin, said: “Travel retail consumers look for exclusive and differentiated offerings, so I am delighted to be working on listings for Brockmans Organic Gin. "By combining lightweight packaging with organic ingredients, Brockmans Organic Gin embodies Brockmans’ ongoing dedication to sustainability, and this will appeal greatly to the eco-conscious consumer. “The gin’s lightweight bottle has a great premium look, and combined with the organic nature of the product and its GTR-exclusive status, these factors give us a compelling brand story to share with buyers at TFWA Cannes.” Brockmans Gin received its B Corp Certification in December 2023, following its carbon-neutral status in 2020.