Baileys reintroduces coffee creamers

Jan 4, 2019by Melita Kiely

Irish cream liqueur Baileys has relaunched its range of coffee creamers complete with a revamped recipe.

The range comprises three flavours – The Original Irish Cream, Vanilla Cream and Mocha Mudslide – which are all non-alcoholic. The updated recipe also means there is more real dairy cream and Baileys Original Irish Cream flavour in each expression. Diageo has reintroduced the coffee creamers as part of the Baileys licensing agreement with Danone North America, which has also given the brand a packaging overhaul. Mac Krause, brand manager for Baileys creamers at Danone North America, said: “We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. “We have focused on optimising taste and texture, and we hope Baileys fans – and new fans – enjoy a splash of Baileys coffee creamer in their next cup of coffee.” In November last year, Baileys unveiled a new range of flavoured baking ingredients, starting with Baileys chocolate chips. The brand also launched a limited edition expression in the US last year – Baileys Strawberries & Cream.