Au Vodka joins RTD sector
English brand Au Vodka has released its first ready-to-drink (RTD) spirit and mixer in the UK.
The flavoured vodka brand released its debut RTD after teasing the launch of a new product on its social media channels earlier this month. The debut flavour, Blue Raspberry Soda, combines the brand’s acclaimed Blue Raspberry vodka with a premium ‘American-style’ fizzy soda, to create ‘a sweet blue sparkling drink’. The blue liquid is presented in gold 330ml cans, each clocking in at 5% ABV. The initial launch on 12 July was met by ‘a storm of positive reactions’ from the brand's following, and the ‘huge praise’ it received led to the cans selling out in less than a week. The next batch of Blue Raspberry Soda cans is available to pre-order for delivery in early August, priced at £3.79 (US$4.54) per serving. Au Vodka was founded by Welsh duo Jackson Quinn and Charlie Morgan, after they spotted a gap in the UK vodka market. The brand’s vodka range also comprises Red Cherry, Green Watermelon, Pineapple Crush, Fruit Punch and Black Grape. In April, Au Vodka was revealed to be the second most popular spirit brand on the internet, according to a study by botanically-brewed mixer producer Fentimans. See the April 2022 issue of The Spirits Business magazine for an in-depth interview with Quinn, Morgan, and Au Vodka investor Charlie Sloth.
