Alcohol-free Caleño taps into RTD trend
Colombia-inspired brand Caleño has launched a canned ready-to-drink expression made with its Light & Zesty non-alcoholic ‘spirit’.
The new ready-to-drink (RTD) Caleño Light & Zesty can pairs the tropical, citrus and spiced flavours of the non-alcoholic ‘spirit’ with naturally light tonic water. The cans will be available from 23 April and were developed for consumers to enjoy on the go and at physically distanced get-togethers. Caleño founder Ellie Webb said: “We know that many consumers have adopted a more balanced approach to drinking alcohol in lockdown, which put a stop to most social activities usually associated with drinking, and we also know that many will be looking to maintain these new habits as we come out of lockdown. “Another key factor in our launch is the fact that the RTD market is truly taking off in the UK and presents an important opportunity for our brand. "That’s why we decided to launch new Caleño Light & Zesty cans in the run up to summer, so that Caleño can be enjoyed ready-mixed and out and about – and be there to support consumers in their lifestyle choices, as life slowly starts to return to some sort of normal." Available in slim 250ml cans, the RTD carries an RRP of £24 (US$33) for a 12-pack. The cans will be available to purchase from the brand’s website or through online retailer Amazon.
