When Andrée and Guy Lhéraud inherited the domaine in the 1960s, they experienced some difficult times, and yet they never gave up. “There was a force in us. We had the land and so we knew…” Andrée lets the sentence complete itself. At that time, she was already handwriting the labels and applying them using a special flour-and-water glue.

In 1970, Guy decided to stop selling the family’s cognac to outside producers, and started marketing it under Cognac Lhéraud. Today, all Lhéraud cognacs and armagnacs are made from grapes from their own vineyards, with all of the winemaking, distillation, aging, bottling and labels done by the Lhéraud family.

Listening to Guy Lhéraud means being captivated by the warmth that exists in his family; the subject is never “I” but “we.” Work and success are shared in equal measures. “We make a good trio. We can’t do anything without each other. Without my wife and her packaging, my son and his blends, the company would not be where it is today,” says the patriarch. “But,” he adds with a coy smile, “Where would Laurent’s fine cognacs and my wife’s wonderful packaging be if the salesman didn’t do a good job?”

Equally dedicated to the family’s heritage, Laurent Lhéraud studied oenology, working with his parents from an early age. “We worked hard, but it wasn’t a sacrifice. I never considered doing anything else.” He now manages the domaine (Domaine de Lasdoux), from vineyard to distillation, following the traditions that have been handed down in the family from generation to generation.