APPEARANCE: Dark, Russet golden, Clear and bright
AROMA: Smoky, Soft and Musky, Rich and full
TASTE: Full flavour, Spice and dried fruits, Smoke through the oak
FINISH: Long, Smoky, Aromatic 

The Famous Grouse Smoky Black adds specially selected peated malts to its Famous Blend to create a rich and distinctly smoky whisky. Aged in both European oak sherry casks and American oak casks, it is dark russet gold in appearance with aromas of smoke and spice. It is a full-bodied whisky with flavors of dried fruits, smoke, and spice with a long smoky and aromatic finish, the perfect whisky to add a smoky dimension to classic and contemporary cocktails.

Full flavor; spice and dried fruits, smoke through the oak, with all The Famous Grouse smoothness

In 1896, William’s nephew, Matthew Gloag (1850-1912), took over the family business. He created a new blended brand called The Grouse in 1896. At this time the company was still operating from his grandfather's premises but had expanded to occupy adjacent shops, jointly covering 20 to 26 Atholl Street.

In 1905 the limited company of Matthew Gloag & son was formed and the Grouse was renamed ‘The Famous Grouse’ in the same year due to its burgeoning reputation as a quality Scotch brand. As if to emphasise the family connection, it was Matthew III’s daughter, Phillippa, who drew the very first, and now famous, red grouse that adorns every bottle.

Founded with the simple vision to create the best quality blended whisky, we're now known across the globe for just that.

Scotland's favourite Whisky for over 40 years.

The same obsession with quality remains from our founder’s days but the Famous story of our Grouse continues onwards with many more stories to tell and whiskies to blend.