White Claw Vodka makes UK debut

Mark Anthony Brands-owned White Claw Triple Wave Filtered Vodka is set to launch in the UK in September.

Known for its hard seltzers and ready-to-drink (RTD) cocktails, White Claw has created four variations of the ‘world’s first’ triple-wave filtered vodka, including an unflavoured option, bottled at 40% ABV, and three flavoured vodka spirit drinks bottled at 30%: Black Cherry, Pineapple and Mango. The products will launch on the company's website on 20 September, following a successful 2023 US market debut. They will also be available on Amazon UK from October. The three flavoured vodka drinks are designed to complement White Claw’s signature hard seltzers and are said to contain half the sugar of other flavoured vodkas. The brand’s vodka process uses ‘tremendous pressure’ during distillation that is said to be equal to three 30-foot waves to enhance the vodka’s purity and smoothness. Michael Dean, UK marketing director, said: “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions. “Our Triple Wave Filtering process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled. By harnessing the power of the ocean, we've created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences. “Get ready to ride the wave and experience White Claw Vodka – it's time to elevate your cocktail game and make some serious waves.” Earlier this year, the brand added a Tequila-based RTD to its range and introduced two new hard seltzer flavours into the UK market, Passion Fruit and Pineapple.