Warner’s gin enters ‘new chapter’ with redesign

May 23, 2019by Amy Hopkins

The newly named Warner’s gin has unveiled another new bottle design to communicate its “farm-born heritage”, at the same time as launching a London Dry iteration.

Warner’s Gin, previously called Warner Edwards, changed its name earlier this year and created a new bottle design following the departure of its co-founder Sion Edwards. The Northamptonshire-based gin was founded in 2012 by Edwards and Tom Warner, and is now led by Warner and his wife, Tina Warner-Keogh. The brand has experienced rapid growth since its launch and is now the UK’s best-selling super-premium flavoured gin (Nielsen). According to Warner’s, this latest bottle design is the “final phase of a refresh to its brand identity”, marking a “new chapter” for the team at Falls Farm in Harrington, Northamptonshire, where Warner’s is distilled. The new look, which will launch in Waitrose stores and the Warner’s online Gin Shop, includes a new bottle shape and intricate etchings that demonstrate Falls Farm and the natural, local ingredients used to make the gin. The bottles also highlight Warner’s craft approach with terms such as ‘Handmade in small batches’, while the name of the individual distiller who created the gin is written on the bottle neck. In addition, Warner’s has switched its bottle supplier to a UK firm to improve its eco credentials. The roll out of the new design, created by agency Hue & Cry, will be complete in June 2019. At the same time as unveiling its new look, Warner’s has added an “accessible” London Dry gin to its portfolio, joining Harrington Dry, Sloe, Rhubarb, Elderflower, Lemon Balm, Honeybee, and Raspberry. Chelsea Flower Show This week, Warner’s was awarded a Silver Gilt medal for its show garden at the RHS Chelsea Flower Show. The brand partnered with garden designer Helen Elks-Smith to create The Warner’s Distillery Garden, taking inspiration from its Falls Farm home. The installation used “playful and imaginative” water features and stone sourced from Northamptonshire. The garden also featured juniper bushes and herbs used to garnish gin and tonics. Warner’s donates a portion of the profits from its Honeybee gin towards RHS initiatives.