Tom Savano creates RTD with Virgin Atlantic
Cocktail brand Tom Savano has created a ready-to-drink (RTD) version of Virgin Atlantic’s signature clubhouse cocktail, the Virgin Redhead.
The Virgin Redhead – a blend of gin, lemon juice, strawberry and blackberry liqueurs, topped with Prosecco – has been a staple of Virgin Atlantic’s Clubhouse lounges for almost 20 years. Now, the partnership with the travel-inspired canned cocktail brand allows travellers to enjoy the serve in-flight for the first time. Having previously worked with Virgin Atlantic on its Upper Class cocktail tasting experiences, Tom Savano was approached by the travel company for the project. James Kerslake, founder of Tom Savano, commented: “I was over the moon to take on this project, having developed every Tom Savano recipe by hand, and being hugely passionate about the airline industry. The Virgin Redhead evokes the golden age of aviation. It’s about passion, with a hint of cheekiness, [and] marks a huge step towards a new era of in-flight drinks service that can equal what you get on the ground at a good bar.” Virgin Atlantic beverage lead Shiada Drysdale added: “We are delighted that the Virgin Redhead has now taken to the sky. The Redhead signature cocktail was first introduced in the Virgin Atlantic Clubhouse almost 20 years ago and is now iconic and much loved by our Upper Class customers. “With an aspiration to more closely connect our ground to air experiences, we have crafted an RTD canned version of our iconic Virgin Redhead.” The launch of the RTD forms part of the airline’s 40th birthday celebrations. The 8% ABV serve is available on all routes for Upper Class passengers, as well as available to buy on the airline’s economy and premium flights via its ‘retail therapy’ service for £5 (US$6.54) per 125ml can.
