Tipplesworth founder creates canned cocktail brand

The founder of Tipplesworth Cocktails has launched a new pre-mixed brand, called The Drinks Bureau.

Frankie Snobel, who sold pre-mixed cocktails business Tipplesworth to Diageo in December 2019, is the entrepreneur behind ready-to-drink (RTD) brand The Drinks Bureau. The brand’s range includes Spicy Margarita, Passion Fruit Martini, Espresso Martini and Dirty Shirley, as well as non-alcoholic serve Shirley Temple. The 150ml canned cocktails each carry an ABV of 10%, except for the Dirty Shirley which has an ABV of 5%. In addition, the Spicy Margarita, Passion Fruit Martini and Espresso Martini are each available in a bag-in-box format, offering 10 serves. Snobel said: “Our cans and Party Boxes celebrate what cocktails are all about — enjoyment, festivities and good fun. Our brand really resonates with this — with its colourful and playful packaging and popular cocktail serves. “We’re all about good times and great drinks and we don’t take ourselves too seriously. Except for the yumminess of our cocktails – they are seriously tasty.” A pack of four cans is priced at £15 (US$18) each, while the Shirley Temple four-pack can be purchased for £12 (US$15). The 10-serve Party Boxes are priced at £30 (US$37) each. In this year’s Pre-Mixed & RTD Masters blind-tasting competition, Shirley Temple and Dirty Shirley took home Gold medals and the Passion Fruit Martini picked up a Silver.