Three Cents debuts Fig Leaf Soda

Oct 21, 2024by Miona Madsen

Artisanal beverage brand Three Cents will unveil its premium carbonated Fig Leaf Soda at the Athen’s Bar Show in November.

The new flavour mixer will launch at the show from 5-6 November and will be available to UK operators through distributor Cask Liquid Marketing. Launching to mark Three Cents’ 10th anniversary, the Fig Leaf Soda has been crafted to meet consumers' interest in the unique and trending flavour profile and the on-trade demand for authentic and high-quality mixers. Fig Leaf Soda is said to shine in an Americano when mixed with an Italian bitter and rosso vermouth. It also complements Tequila and long whisky drinks and can be enjoyed neat as a refreshing, non-alcoholic option. George Bagos, general manager and co-founder of Three Cents, said: “For the past decade Three Cents has been at the forefront of flavour innovation, from being the first company to produce flavoured sodas to acting as a driving force behind placing Palomas on drinks menus across Europe. "The launch of our Fig Leaf Soda is the latest milestone in our drive to equip bartenders with premium mixers that tap into booming flavour trends.” The Fig Leaf Soda is produced using a specialised and original method to extract the unique aroma and create a high-quality liquid with maximum fizz. The result is a scent of fresh ripe figs on the nose and a long-lasting sweet and fruity taste, balanced by a subtle and earthy undertone. Three Cents collaborated with a micro-community in Greece to harvest leaves of the Royal Fig variety from a protected designation of origin area and uses natural ingredients without preservatives or artificial colourings. Bagos continued: “For us, true innovation is creating flavours that bartenders are excited to use and allows them to be creative by not overcomplicating the product. Destined for back bars in premium venues, the Fig Leaf Soda can elevate long drinks – especially those with Tequila – and can offer a unique spin on cocktails with its one-of-a-kind flavour. "Fig Leaf has proven popular in the culinary scene in recent years and is carving out its place in drinks, so we’re incredibly proud to be spearheading the category by bringing the Fig Leaf Soda to the UK market. With the team at Cask Liquid Marketing behind us, we believe it’ll be welcomed by consumers looking for sophisticated serves and premium brands that offer authenticity, transparency and naturally-crafted products.” Three Cents was founded in 2014 by a group of bartenders in search of the perfect cocktail mixer in Athens, Greece. The signature range includes the pink grapefruit soda, Two Cents Plain, ginger beer, Mandarin & Bergamot soda, cherry soda, sparkling lemonade, and pineapple soda expressions. It also features tonics such as a tonic water, lemon, Aegean, and dry.