Former Made in Chelsea star Spencer Matthews has launched The Clean Liquor Company, a low- and no-alcohol brand that released its first product this week, called Clean Gin.EU regulations state gin must be bottled at at a minimum alcoholic strength of 37.5%. However, Clean Gin has been bottled at 1.2% ABV and is described as an “ultra-low” alcohol replacement to gin, with only 2 calories per 25ml serving. Botanicals used to make Clean Gin include juniper, orris root, ground cardamom, coriander seeds, angelica root, lemon zest, peppermint oil, ginger oil and cinnamon. Aromas of Clean Gin are said to include petrichor and pine needles, with flavours of peppermint and silver birch sap on the palate. Matthews, founder of The Clean Liquor Company, said: “Sobriety is a lifestyle choice I made a few months before becoming a dad. “I quickly realised that the drink choices for the sober curious were limited, mainly made of sugary and unhealthy options. “So, I worked with a great team to build a premium no/low brand and flagship product that offers a new option for people. “By including 1.2% ABV, we are able to capture all the character and taste of a great London Dry gin, so people can enjoy the occasion without any of the negative effects that go with alcohol; something many other brands can’t do. “If you’re sober curious, Clean Gin is a great tasting and healthy new choice.” Clean Gin has an RRP of £24.99 (US$32) per 700ml and is available to order online at cleanliquor.com.