Songwriter Neil Giraldo launches Bourbon

by Owen Bellwood

American songwriter Neil Giraldo has launched Three Chord Blended Bourbon, which has been produced by adding “tonal vibrations” to the barrels.

Produced by Michigan-based Steel Bending Spirits, Three Chord Bourbon sources up to 12-year-old Bourbons from distillers in Kentucky and Tennessee. The Bourbon is then blended by master distiller Ari Sussman. Giraldo said: “In music every instrument by itself is dormant until it gets in the hands of the player. “Bourbon is no different. Every blend and complex structure is dormant until it gets into the hands of the creator. We’ve developed a process that harmonises the Bourbon and creates a taste profile that is unique to Three Chord.” While the ageing Bourbon rests in newly charred American oak barrels, Three Chord applies tonal vibrations to the barrels in a process called ‘Perfectly Tuned Taste’. The process gives the spirit notes of caramel, vanilla, and maple. “When I first began playing guitar, I recognised that the beauty of the perfect melody, the arrangement of notes and vibrations of tones, could impact one’s mood and elicit powerful emotions,” said Giraldo. “I also saw how drinks resting on our guitar amplifiers would vibrate and wondered if the implementation of sound and vibrations could also be used to alter and enhance the structure of a seasoned spirit. I wanted to take that same philosophy and apply it to making Bourbon.” Three Chord Blended Bourbon is bottled at 40.5% abv and carries a recommended retail price of US$39.99. It is available from select locations in Michigan, New York, New Jersey, and California.