Smirnoff Pink Lemonade launches in US
Diageo is getting ready for summer with the latest addition to the Smirnoff portfolio: Smirnoff Pink Lemonade.
Available throughout the US, Smirnoff Pink Lemonade will be accompanied by the launch of Smirnoff Ice Pink Lemonade and Smirnoff Seltzer Pink Lemonade. Smirnoff Pink Lemonade has an ABV of 30% and is priced at RRP US$11.99 per 750ml bottle, or US$17.99 for a one-litre format. The spirit drink is described as being ‘tart and sweet’ with flavours of ‘zesty lemon’ and ‘hints of raspberry and strawberry’. It is recommended served as a chilled shot or with sparkling water. Meanwhile, Smirnoff Ice Pink Lemonade has been bottled at 4.5% ABV and is priced at RRP US$8.99 for a pack of six. The canned Smirnoff Seltzer Pink Lemonade has an ABV of 4.5% and will also retail for RRP US$8.99 per pack of six. Last year, Diageo created a zero-sugar version of ready-to-drink brand Smirnoff Ice, which contains fewer than 100 calories. The leading spirits producer also released a range of Smirnoff Seltzers in the UK to tap into the burgeoning hard seltzer trend. If you're interested in learning more about the history of Smirnoff vodka, take a look at our in-depth report.
