Scottish Ballet marks anniversary with Highland Park whisky
Highland Park has partnered with Scottish Ballet to mark 50 years of Scotland’s national dance company with the launch of a new limited edition Scotch whisky.
The Orkney-based distiller has created a limited edition whisky said to have a spicy flavour that “reflects Scottish Ballet’s exciting repertoires”. Highland Park has released 5,000 bottles, with profits being donated to Scottish Ballet to fund outreach projects across Scotland. Christopher Hampson, CEO and artistic director of Scottish Ballet, said: “We embrace our 50th anniversary with an unprecedented programme of new work, affirming our commitment to be one of the most daring dance companies in the world. "The Viking soul of Highland Park resonates with us and we are delighted this new partnership will support us to share our passion and ambition with as many people in Scotland as possible through our outreach projects.” Highland Park Scottish Ballet is bottled at 40% ABV and carries an RRP of £50 (US$62). The whisky is said to have flavours of aromatic peat smoke and heather honey sweetness. Jason Craig, global brand director at Highland Park, said: “Our brand is grounded in Orkney’s Viking heritage and we look to collaborate with modern day Viking souls to help bring this to life. For us, Scottish Ballet’s relentless commitment to their art mirrors the dedication we have for our craft and we believe that’s something that will really resonate with both our audiences.” Last month, the Edrington-owned Scotch brand unveiled its “most peated release to date”.
