Sazerac debuts Mango Shotta
Buffalo Trace owner Sazerac has launched a Tequila-based shot brand that combines mango and jalapeño, called Mango Shotta.Inspired by the traditional Mexican dish magonada, the new product combines ‘high-quality’ Tequila with the ‘sweet, fruity flavour of mango and the bold, spicy bite of jalapeño’. Sazerac said the 26% ABV expression offers a lower alcohol content than the average shot. "We're especially excited to introduce Mango Shotta because it's truly an offering driven by consumer trends and interest – inspiration came in large part from listening to beverage conversations on TikTok," said Lauren Selman, global innovation and commercialisation lead at Sazerac. "We set out to create something different than anything else on the market today that would appeal to a new and evolving drinker and Mango Shotta delivers – its unexpected flavour profile, lower 26% ABV and arresting orange colour create the perfect recipe for Mango Shotta to become the shot of summer." Sazerac recommends refrigerating the product before serving it in a shot glass lined with lime and Tajin seasoning. To support the launch, Sazerac will activate a 360-degree marketing campaign with online video, paid and organic social media, and social influencer marketing. The expression is available in select US markets including Illinois, Texas, Florida, Arizona, Ohio, and South Carolina for RRP US$14.99 per 750ml bottle. A nationwide rollout is planned for the rest of the year. Rum brand Bacardí also recently took inspiration from a Mexican snack for its new Mango Chile expression, which is recommended served chilled in a shot glass garnished with a Tajin chilli-spiced rim. In addition to its extensive American whiskey portfolio, Sazerac owns the Corazón and Peligroso Tequila brands.