Saintly unveils cocktail-inspired hard seltzers

by Melita Kiely

Australian brand Saintly has released a cocktail-inspired range of hard seltzers.

The new line comprises four flavours: The Faithful Ginger Mule, Glory be Grapefruit Margarita, Almighty Mojito and Paradise Passionfruit Martini. Each cocktail contains zero sugar, zero carbohydrates and 76 calories per serve. Kieron Barton, who established Saintly Hard Seltzers in 2020, said: “With the growing demand for both cocktails and Saintly Hard Seltzer, we were inspired to combine the two by launching a premium 5% ABV cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist. “The result is an alchemic miracle with incredibly refreshing drinks low in calories, gluten-free, zero carbs and sugar that do not compromise taste. “With this launch, Saintly demonstrates its versatility to provide consumers with on-trend drinks they will love and our retailer partners with quality innovation that will drive volume and value.” The new range of cocktail-inspired hard seltzers are available in Australia from Dan Murphy’s stores, priced at RRP AU$54.99 (US$40) per pack of 12. Hard seltzers first exploded onto the scene in the US, but can the burgeoning category find global success? A number of brands are gaining traction outside of the States. In July, the owner of Lilo hard seltzer received a six-figure investment. Meanwhile, singer-songwriter Ellie Goulding acquired a ‘significant’ stake in Served Hard Seltzer, which appointed former Artesian bar manager Anna Sebastian as its head of brand and received an investment from the former CEO of Sainsbury’s.