Rebel Yell

Rebel Yell Kentucky Straight Bourbon has launched a packaging refresh, including a new bottle and redesigned label.

The brand has invested in a premium cork closure for the new bottle, plus an embossed label on high-quality paper to give the product a more contemporary look.

Rebell Yell dates back to 1849. It has a smooth-sipping, softer taste, with hints of honey and butter followed by a warm finish with a touch of spiciness. The product is available in 750ml and 1.75L.