Prairie highlights ‘craftsmanship’ with new design

Apr 20, 2018by Owen Bellwood

Organic spirits producer Prairie has unveiled a new packaging design, which aims to highlight the “craftsmanship” behind its products.

The new bottle’s for Prairies gin, vodka and cucumber vodka expressions feature a hammered design and wooden cork cap. The label on each expression now uses a combination of "familiar and new colours", including earth tones and design elements representative of Prairie’s organic practices. Scott Meek, vice president of marketing for Prairie Organic Spirits, said: “For the past decade, we’ve developed strong relationships with local family farmers who work meticulously to meet high certified-organic standards. "We wanted the spirit of this work ethic and our farm-crafted commitment represented in the new custom hammered bottle design. “We’re also proud of the way our new bottle showcases Prairie Organic’s award-winning quality, and are confident this new look will help strengthen our presence in key retail environments.” Prairie’s vodka and cucumber vodka expressions now feature longer bottlenecks for an "easier" pour, while Prairie Organic Gin has also been given its own custom shape. All three new bottles will be available in 50ml, 375ml, 750 ml, 1L and 1.75L varieties in on- and off-premise venues this spring.